Houdini Circle & Vidde

Houdini Circle & Vidde

Kristine Lium


Published 23 Apr 2024

In our journey towards saving the slopes from CO2 emission, one cornerstone is collaboration. Because our job is not only to change winter mobility, but to create solutions that alter opportunities. So that future generations also can explore and enjoy nature. 

The Swedish outdoor brand Houdini Sportswear, renowned for its sustainable innovation. Is changing retail with its latest venture, Houdini Circle. This store concept challenges traditional consumption patterns by putting the user’s needs and preferences at the forefront. Instead of rigidly categorizing garments, Houdini wants customers to choose how they access products. Whether through rental, purchase, or subscription.

Looking at new solutions that work for a modern consumer, business or a combination of both is key in making a circular economy the way for the future. At Vidde, we are exploring new ways for our customers to own, rent, lease and use our Vidde snowmobiles. Just as our partner at Houdini Sportswear. The ultimate goal of the initiative Houdini Circle is to make sustainable outdoor fashion accessible to a wider audience. And our goal at Vidde  is to make nature available for a wider audience today, but also in the future.

What a perfect partnership for both people, profit and planet!

Thank you for the great initiative Houdini Sportswear and thank you for partnering up with us so that we can reduce our carbon footprint in all aspects of our journey!

Read more about Houdini Circle here.